Sponsorship guidelines

Our focus

Community and businesses - Getting connected

Power and Water aims to build effective associations that will help develop energetic and sustainable communities. We support communities in urban and remote areas with a focus on activities that build social and economic happiness.

Power and Water seeks to engage its customers and stakeholders face to face and welcomes partnership opportunities that offer staff the chance to get involved whether this be through volunteering or business alliances and our apprenticeship program.

The events and organisations we seek to partner with must offer tangible benefits to their community and provide a positive platform for the corporation and its reputation.

Youth – Protecting and empowering

Power and Water seeks to collaborate with organisations that offer support for children, youth and their families and contribute to academic and life success with a focus on eliminating disparities.

We are particularly interested in best practice programs that have been seen to – or have strong potential to – improve the wellbeing of children and young people and empower them to build the confidence and skills they need to succeed in life and take control of their pathway choices.

Environment - We are all responsible

Power and Water is committed to environmental, operational and economic sustainability and support organisations that offer opportunities to explore the potential for water and energy efficiency and renewable energy that will enable the community to reduce its impact on the environment.

Education - Investing in our future

Power and Water seeks to collaborate with programs and organisations to encourage interest in the engineering and science fields. The corporation is particularly keen to support their quest for greener and more sustainable energy and water supplies.

In addition, Power and Water will support organisations and sponsorships that share and/or enhance its corporate values of Safety, Accountability, Commitment to service, Communication and Respect.

Power and Water will not support:

  • opportunities that fall outside the Northern Territory
  • political parties, lobby groups or politically aligned groups
  • commercial and government bodies
  • events or activities that are divisive
  • individuals or individual teams' travel, accommodation or study support
  • religious groups (although charity related activities will be considered)
  • indirect appeals including charity dinners, conferences and seminars unless they have direct links to Power and Water and its business
  • projects with multiple sponsors or partners
  • providing free electricity or water
  • capital works, operating costs or salaries
  • events and activities that could be considered a health or safety risk.

Assessment principles

The decision to recommend the acceptance or rejection of a community partnership request is the responsibility of the Power and Water Community Partnership Committee. When exercising this authority the committee will address the following criteria:

  • the alignment of the proposed partnership with the objectives of the corporation
  • the ability to leverage the partnrship through a range of benefits and broader exposure opportunities including but not limited to naming rights, signage, advertising, public relations activities, staff volunteering opportunities and merchandising
  • the reputation of the organisation seeking partnership and the potential for the partnership to enhance the corporate identity and public perception of the corporation
  • the potential to build strategic alliances with other like-minded organisations and encourage community engagement
  • the past performance of the partnership organisation
  • the cost and value for money of the partnership against the benefits and available funds
  • the possible linkage with other sponsored activities to extend the reach of the proposed partnership.

How to apply

Our community partnership program is highly sought. To ensure your proposal receives full consideration, please fill out the online form addressing all the essential criteria. If you are unable to fill-in the online form, you can download a Word version and send it to sponsorship@powerwater.com.au:

We have six rounds of funding each year. Assessments are made in January, March, May, July, September and November. We require at least 10 weeks to give sponsorship proposals due consideration and will contact applicants for more information if required. We also provide sponsorship for branded merchandise for community events.

Applicants will receive written responses notifying them if their applications have been successful.

Monitoring, evaluation and reporting

Delivering on the terms and conditions agreed in the sponsorship agreement is a key element in evaluating whether a partnership was successful.

Power and Water will undertake regular reviews of all sponsorships to ensure that targets have been achieved and objectives met. The corporation will also formally evaluate all partnerships on completion to ensure that the terms negotiated in the partnership agreements were adhered to. Partnerships that are ongoing may be re-assessed annually to ensure they are delivering all promised benefits and working towards the objectives they set initially.